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Rant or Rave
257 weeks ago, by James
Do toys influence career choices?
Lego have been under pressure about the gender stereotyping of their minifigures. Firemen, Police figures and mechanics tend to be male while females can be found as doctors and chefs.

Lego have brought out a female scientist (complete with lipstick and pretty glass containers which might be mistaken for perfume bottles) in a bid to respond to criticism.

It will be interesting to see whether this has any impact on the number of female scientists. Perhaps it's time Ken got a proper job too.
257 weeks ago, by Jane
Not just toys, but all the messages children are bombarded with growing up. I wanted to read Whizzer and Chips, not Jackie. Dressing up clothes at school were cowboys for boys and nurses for girls. At my school girls did cookery and needlework and the boys did woodwork and metalwork. Girls played netball, boys played football. Children are constantly overwhelmed with messages telling them what careers they "should" want. How much is "choice" influenced by conditioning?
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James Coakes

Profile James Coakes
Member Since:
27th May 2013
I live in Milford-On-Sea in Hampshire. When I'm not working I like to spend time with my family, walk my dog and read. I'm the founder of Lens Digital and I believe in simple, elegant websites that are fun and engaging to use.
Managing Director of Lens Digital Limited. This new start up is about excellent content for niche websites and increasing the amplification of our members through intelligent use of social media. I have extensive business experience stretching over the last 20 plus years, much of it in online enterprises.
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