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Rant or Rave
181 weeks ago, by James
Police recruitment ad #fail
Edinburgh police tweeted a 'looking for a new job?' recruitment ad with a picture of Jeremy Clarkson and Zayn from One Direction. After several angry responses from Twitter users they apologised and removed it.

For most companies it would have been a good strategy, it's quite funny and topical. Why did it backfire for the Police? Those who complained pointed out that the Clarkson hoohar involved assault and it wasn't appropriate for the police to be making light of it.

Context is everything.
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James Coakes

Profile James Coakes
Member Since:
27th May 2013
I live in Milford-On-Sea in Hampshire. When I'm not working I like to spend time with my family, walk my dog and read. I'm the founder of Lens Digital and I believe in simple, elegant websites that are fun and engaging to use.
Managing Director of Lens Digital Limited. This new start up is about excellent content for niche websites and increasing the amplification of our members through intelligent use of social media. I have extensive business experience stretching over the last 20 plus years, much of it in online enterprises.
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